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ВKR Agency
is a reliable partner in Internet marketing

Marketing has never been so simple and straightforward. Trust the experience of our company

companies we have worked with over the past 10 years

attract quality traffic

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Our cases

Brands
that trust us:

We attract customers
who will believe in your product and buy it

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attract quality traffic

We attract customers
who will believe in your product and buy it

Our cases

Our services

Over the years, our team has implemented many significant projects. This allowed us to gain valuable experience as a marketing agency and become a reliable performer for clients to significantly increase their profits

Launching major E-commerce projects. Comprehensive approach

In-house web development team.
Over 30+ sites annually

Comprehensive Traffic marketing. Promotion of big brands and young startups

Services are customized to meet the client's specific needs and goals

01. Services

We work on projects of
any complexity:

Web development

Services

Individual design
Adaptive layout
Preparation for promotion
High conversion rate
Competitive prices

Advantages of working with BКR Agеncу:

Conversion Rate
Bounce Rate
Average Session Duration
Page Load Time
Exit Rate
Return on Investment (ROI)
User Engagement
Search Engine Rankings
Mobile Responsiveness

We increase the following metrics:

Determining the goals of site development, analyzing competitors

Stages of website development:

Development of Terms of Reference (ToR) for website development

Creating a design layout of the site and the overall concept

Layout and implementation in CMS, filling the site

Testing the site and launching on the Internet

Step 1.

Step 2.

Step 3.

Step 4.

Step 5.

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Selling multiple products through contextual and targeted advertising

Comprehensive elaboration of all business processes. Customized solutions for each field

Selling landing pages

Online stores

Decent representation of your business. We will reveal all the strengths of your brand

Corporate websites

E-commerce

Services

Experience in b2b and b2c segments in different product areas
Reducing your time and effort
Formed staff of specialists for complex work
Access to innovations, up-to-date tools
Measurement and detailed reporting: key metrics, performance evaluation, strategy adjustments

Advantages of working with BКR Agеncу:

Conversion Rate
Customer Acquisition Cost (CAC)
Average Order Value (AOV)
Customer Lifetime Value (LTV)
Cart Abandonment Rate
Return on Advertising Spend (ROAS)
Customer Retention Rate
Repeat Purchase Rate
Time to Purchase
Abandoned Checkout Recovery Rate
Website Traffic & Referral Traffic
Search Engine Rankings

We increase the following metrics:

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Launching E-commerce projects is more complex and includes working with traffic and CRM systems among others.

Traffic

Services

Expertise: experience with various channels of traffic attraction, such as search advertising, contextual advertising, social networks, retargeting
Reducing your time and effort
Comprehensive work that achieves better results than advertising on your own
Access to innovations, up-to-date tools
Measurement and detailed reporting: key metrics, performance evaluation, strategy adjustments

Advantages of working with BКR Agеncу:

Conversion Rate
Bounce Rate
Average Session Duration
Page Load Time
Exit Rate
Return on Investment (ROI)
User Engagement
Search Engine Rankings
Mobile Responsiveness

We increase the following metrics:

Сonsultation

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Analyzing the client's business and goals

Stages of Traffic marketing:

Strategy development: channels of traffic attraction, definition of plans and budgets, KPIs

Implementation and launch of advertising campaigns: creating advertising materials, optimizing ads and setting up targeting

Monitoring and analyzing results by metrics

Optimization and improvement of results, A/B testing

Step 1.

Step 2.

Step 3.

Step 4.

Step 5.

СRM Marketing

Services

Increasing the level of customer satisfaction
Increase in conversions and sales
Reduce marketing costs
Improved customer experience
Increase customer retention

Advantages of working with BКR Agеncу:

Customer Lifetime Value (LTV)
Conversion Rate & Lead Conversion Rate
Customer Engagement & Open Rate
Net Promoter Score (NPS)
Return on Investment (ROI)

We increase the following metrics:

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Collection and management of customer data

Stages of CRM Marketing:

Analysis and segmentation of the customer base

Development of personalized communication

Automation of marketing processes

Results evaluation and optimization

Step 1.

Step 2.

Step 3.

Step 4.

Step 5.

Fill out the form and we will contact you:

We will be happy to discuss your project and offer the best solution to promote your business.

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BKR Agency

In 2013, the agency started with the development of websites and contextual advertising. Over the years we have grown to provide full marketing support to businesses and solve the most complex tasks

About us

Why customers choose us:

Universal team, ready to cover any business needs

Team

Using all modern tools
and solutions

Tools

Detailed analysis of the market, competitors, and the result of current tasks

Analysis

An integrated
approach, from strategy
to implementation

Our approach

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Car dealership

Cases

In this case, we will talk about how, using contextual advertising, we increased conversion and attracted 168 high-quality leads for the car dealership.

low site conversion
lack of end-to-end analytics system
low quality applications

When analyzing the company's online sales, weaknesses were identified:

Our task was to develop an effective strategy to solve these problems.

What we did:

01. Developed landing pages.

We have created separate landing pages for each car brand in order to more accurately segment the target audience.

02. Launched advertising campaigns.

We conducted extensive semantic research and launched advertising campaigns in search engines. The ads used a variety of offers, including a car loan with no down payment, a trade-in program, and seasonal discounts.

03. Implemented end-to-end analytics systems.

We used an end-to-end analytics system to track and analyze phone calls, which made it possible to increase the effectiveness of contextual advertising.

Results:

Thanks to the optimization of advertising campaigns and the introduction of an end-to-end analytics system, the site's conversion increased by 6 times.

The total number of quality leads generated was 168, and the cost of each application from the site decreased from 31 USD to 7,6!

Website development for a foreign partner ProfElec

Cases

In cooperation with the French-Estonian project, it became necessary to develop a full-fledged online product catalog (90,000+ items) and generate applications for managers. The company supplies electrical equipment.

The current site gave few applications thanks to SEO and Google Ads. We started with a corporate identity, made a complete rebranding and renamed the company to prof-elec. We have developed letterheads, logos, colors, fonts, business cards.

After analyzing competitors, we developed a website. The versions were slightly changed for the convenience of visitors. We watched on the webvisor what they were trying to click and which block they were lingering on more or less.
We added a form for sending an application without filling the basket with an offer with a 20% discount - it worked great!
Added a chat with auto-invitation to the dialog, later turned out to be from it due to the workload of managers.

We set up a welcome email (with contractors) to automatically send the entire catalog to those who filled out this form. For SEO specialists it was difficult to write texts about electrical equipment. They took articles from manufacturers and rewrote them for keywords. Plus, we made a page with a full list of products that were not included in the catalog (bypassed the Tilde limit of 5000 positions). And added a description to the catalog pages.

Contextual advertising was launched immediately separately for France and separately for the other countries. Some campaigns drove traffic to articles to warm up SEO optimization. They gave unexpectedly good results.

Bottom line: we received a workload of managers with applications (up to 10 per day), a convenient system for automatically sending the catalog and continue to grow in positions (for many target articles we reached the TOP 10).

We have made the first competent steps. The plans include automation of email newsletters and growth in the markets of English-speaking countries.

Promotion of online store of men's clothing

Cases

A large clothing store whose main range is men's clothing. On the market for more than 10 years.

Ways of promoting the business before cooperation:
The client actively used targeting in Instagram, and also carried out SEO optimization of his online resource (website), for greater audience expansion. The result of these actions helped to diversify the content of advertising campaigns designed to attract new and retain existing users of the site, bringing them to purchase.

At the initial stage of cooperation, we studied the existing advertising activities, as well as statistics of all advertising platforms (website and social networks in our case).

Further, we discussed with the client which lines and types of products of the clothing store we would promote and broadcast in advertising offers. We determined product positions on the basis of studying statistics to measure web traffic, the number of online purchases, and the volume of traffic in the sections of the site.

Based on the information obtained on the volume of website traffic from organic output and events displayed in the FB pixel, we have identified the main Look-alike audiences.

Study and breakdown of the main audiences:

01. LAL IntianteCheckout 2%

Audience similar to those site visitors who came to checkout, in the previous two months.

02. LAL Purchase 2%

Audience characterized by site visitors who made purchases during the previous 60 days.

After dividing and defining the main audiences of the clothing store website, they need to be tested.

To do this, all the goods, on which we set up targeting, were allocated to separate groups in the online catalog. And already on the basis of certain groups of goods, as well as filling the entire catalog, we created separate audiences for conversion events: AddToCart, Purchase.

Advertising campaigns were divided and customized according to the following principle:

1. Started retargeting on visitors who have not completed the purchase within the previous 30 days.
2. Look-alike audience, minus the site visitors from point 1! Note that on the advertising banners on both RCs, we placed the same products.

We also further divided the groups of ads created for LAL by placements and geography. The decision to separate the capital and the country was made on the basis of the results of earlier advertising efforts, the main budget of which went only to the capital.

The results of 4 months of our work with the customer:

Website for designer Snezhana Paderina

Cases

Successful promotion of the 10th Outdoor Advertising Congress

Cases

In this case study we will tell how we attracted more than 130 participants for an international event.

The Outdoor Advertising Congress is a popular event that brings together advertising agency owners and large companies.

Our task was to attract future congress participants through the website at the price of a lead no higher than 55,5 USD.

1. We made an in-depth analysis of the target audience and determined the most suitable profile: men and women at the age of 30 to 50 who live in a particular city and are interested in advertising and advertising technologies.

2. To achieve our goals we used the database of participants of previous congresses and launched advertising campaigns in search engines.

3. Taking into account the peculiarities of the branch events we decided to focus on advertising in the engine and contextual media network Google. We have developed vibrant creatives that attract attention.

4. Launched advertising campaigns on the users' interests and on the Look-alike audience gave excellent results. We also ran ad campaigns on previous congress participants.

The result:

The case of promotion of the 10th Outdoor Advertising Congress is an example of integrated marketing approach.

Launch of social media advertising of the online women's clothing store

Cases

It is one of the largest online stores and online retailers of women's clothing in the country. With 11 years of experience, starting as a group on a social network, it has developed a powerful network of 18 stores, wholesale partners, and franchises. Our goal was to increase the number of subscribers and sales on social media.

The result:

We established key performance indicators (KPIs) for advertising:

Cost per add-to-cart not exceeding 2,2 USD.
Cost per new subscriber not exceeding 0,27 USD.

We identified the target audience: women aged 25-45 interested in fashion, shopping, active lifestyle, sports, cosmetology, cosmetics, and travel.

The stages of our advertising campaign included:

Competitor analysis and measurement of current analytics for the online store, Instagram account, and groups on two social networks.
Social media branding.
Implementation of Facebook pixel on the store's website.
Setup and execution of a test advertising campaign on social media.
Campaign optimization based on A/B testing results.

Next, we conducted analytics for all client platforms and launched advertising to create engagement on profiles and attract new subscribers. The best-performing audience turned out to be the Look-alike audience based on the collected data of past customers.

The results exceeded expectations: advertising on social networks was particularly successful due to a large number of subscribers and brand loyalty. The company achieved its goals of increasing subscribers and sales.

Fill out the form and we will contact you:

We are always ready to discuss your project.

BKR Agency

We will audit the project according to the current indicators and make recommendations on how to improve the results and optimize the team's work.

We will analyze your business and make a plan for the development of your company if the advertising processes have not yet been launched.

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Today we are experts in creating websites of any complexity, as well as SMM, SEO site promotion, advertising in Google.

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