Setting up and managing Google Ads

There is no one-size-fits-all answer to this question. The size of the advertising budget depends on many factors, particularly in competitive niches with overheated auctions. Your budget also depends on your specific goals.

Please submit a request, and we will prepare a customized budget estimate for you.

• Attracting High-Intent Traffic: Google Ads is one of the most effective ways to attract "hot" traffic. Ads are displayed to an audience that is actively searching for your products and is ready to make a purchase. This makes it a direct method to reach potential customers who have a high likelihood of converting.
• Rapid Lead Generation: Google Ads can be used to quickly increase the number of leads. Setting up and launching an ad campaign can be accomplished within just a few days, allowing businesses to start seeing results almost immediately.
• Essential for Highly Competitive Niches: In markets where competition is fierce, organic search results may take up to six months or more to yield significant visibility. In such cases, contextual advertising is invaluable as it provides immediate visibility and can effectively compete against established players in the market.

These capabilities make Google Ads a powerful tool for businesses seeking immediate results and a competitive edge in their market.

If contextual advertising in Google Ads is not working effectively in your niche, there are several steps you can take to potentially improve performance. It's rare for contextual advertising to be completely ineffective; often, issues arise from improper setup or management of the campaigns. Common issues we've encountered in advertising audits include:

• Incorrect use of negative keywords and a broad query pool, leading to inefficient budget spending.
• Mistakes in selecting the right keywords, such as advertising with non-relevant words or using terms like "cheap" for luxury or high-priced items.

If you've already tried running Google Ads and haven't seen the desired results, we can offer a service called "Audit of Contextual Advertising." As part of this service, we will:

1. Analyze your existing campaigns: We review the structure and settings of your current Google Ads campaigns to identify any inefficiencies or misalignments with best practices.
2. Identify key issues: We pinpoint specific problems, such as poor keyword selection, inadequate use of negative keywords, or inappropriate targeting settings.
3. Develop tailored recommendations: Based on the audit, we prepare detailed recommendations to optimize your campaigns. This might include restructuring your ad groups, revising your keyword strategy, or refining your bidding strategy.
4. Implement changes: If required, we can assist in implementing these changes to ensure that your campaigns are optimized for better performance.

This comprehensive approach helps to ensure that your contextual advertising efforts are cost-effective, targeted, and aligned with your business objectives.

You can monitor the progress and results of your Google Ads campaign through several methods that ensure transparency and give you control over your advertising efforts:

1. Personal Dashboard: You will have access to a personal dashboard or "Client Portal" where you can check the status of your advertising campaign at any time. This dashboard typically provides real-time data, allowing you to see active ads, budget spend, performance metrics, and more.
2. Monthly Reports: We will send you detailed monthly reports that include key performance indicators such as impressions, clicks, click-through rate (CTR), and cost per lead. These reports are designed to give you a clear understanding of what is working and what can be improved.
3. Regular Updates: Besides the monthly reports, you can expect regular updates from your account manager, especially when there are significant changes or developments in your campaign.
4. Meetings and Reviews: Depending on your preference, we can schedule regular meetings to discuss the campaign's progress. These meetings are opportunities to review results, strategize, and make adjustments as needed.

These tools and practices are aimed at keeping you fully informed and involved in the campaign management process, ensuring that your marketing goals are being met efficiently.

Yes, you will have direct interaction with the project team. Here’s how it works:

1. Regular Meetings: You'll have scheduled meetings with the team, which allows for consistent updates and collaborative planning. The frequency of these meetings will be determined based on the specific needs of your project and your preferences.
2. Single Point of Contact: You will have a single point of interaction – the lead Google Ads specialist who also serves as the account manager for your project. This approach ensures that communication is streamlined and that the person managing your account is fully informed and directly involved in the operational aspects of your campaigns.

This structure is designed to enhance the efficiency of communications and to make sure that your project receives the attention it requires for optimal performance.