The result of setting up, launching and managing Google Ads contextual advertising from BKR Agency
result
Optimized website performance and advertising efficiency
Successfully warmed up your audience for increased conversions
Reduced cost-per-click by up to 60% through comprehensive optimization
Improved conversion rates through targeted traffic strategies
Rapid increase in order volumes from day one
Achieved 40-50% higher click-through rates on Google Ads
Achieved over 500% higher return on advertising expenses on Google Ads
Comprehensive analysis to refine future strategies
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Sit back and relax – BKR Agency handles everything from setting up to launching and managing, all tailored to your short and long-term goals and customized to fit your budget.
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BKR Agency
Since 2013, BKR Agency has been a leader in internet marketing, specializing in e-commerce. We've evolved into a full-cycle marketing agency dedicated to boosting online store visibility and sales.
We specialize in setting up, launching, and managing comprehensive contextual advertising campaigns on Google. Our goal is to guide your business to its peak growth, tackling even the most unconventional challenges.
We specialize in setting up, launching, and managing comprehensive contextual advertising campaigns on Google. Our goal is to guide your business to its peak growth, tackling even the most unconventional challenges.
About us
Why customers choose us:
A staff of professionals, each of whom is dedicated to his or her own area of expertise
Expert Team
Utilizing proven technologies and cutting-edge tools, including neural networks
Advanced Tools
We provide detailed ROI analysis across various sales channels on your website
Holistic Analytics
Our strategic promotion across channels maximizes advertising ROI and enhances overall profitability
Integrated Approach
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We work for results - we analyze, identify strengths and weaknesses, build a strategy, customize channels for online store promotion, track indicators, conduct end-to-end analytics, determining which tools in combination give the best result.
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Step 1.
How we work with contextual advertising in Google Ads:
We analyze the website, niche, target audience, competitors, and the results of any previous launches on Google (if any).
We select a promotion strategy and set of tools, calculate and agree on the cost of services, and conclude the contract.
Collecting queries, setting up, and testing advertising in Google Ads.
Work stages
Managing reporting, monitoring the effectiveness of advertising campaigns.
End-to-end analytics across all promotion channels, timely optimization of the strategy for maximum results.
Step 2.
Step 5.
Step 3.
Step 4.
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We are always ready to discuss your project.
BKR Agency
We will audit the project according to the current indicators and make recommendations on how to improve the results and optimize the team's work.
We will analyze your business and make a plan for the development of your company if the advertising processes have not yet been launched.
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Cost of work
The cost of setting up and managing contextual advertising in Google Ads is consists of the following factors:
price list
- Number of Keywords: The number of keywords for which the contextual advertising is configured on Google.
- Number of Landing Pages: The number of landing pages that the contextual advertising directs to.
- Volume of Products and Services: The scope of products and services offered on the site, and the competitiveness of the niche.
- Complexity of Business Processes/Tasks: The complexity of the business processes or tasks of the resource, including how frequently the advertising campaigns need to be optimized.
price
from 1200 USD
Contextual advertising
Setting advertising
Managing
What is included in the cost of services for setting up and managing contextual advertising in Google Ads:
Audit of the customer's website, niche, products/services, identifying competitive advantages.
Audit of initial data:
Analysis of the client's previous ad launches on Google, analyzing competitors' contextual advertising.
Developing an advertising strategy for initial attraction and remarketing.
Creating a portrait of the target audience, assisting in developing a unique selling proposition.
Determining the price range for cost-per-click and key indicators.
Step 1.
Click
to see the stage:
to see the stage:
What is included in the cost of services for setting up and managing contextual advertising in Google Ads:
Step 2.
Click
to see the stage:
to see the stage:
Collecting effective keywords with optimal cost-per-click.
Development of an advertising campaign
Compiling a list of negative keywords to optimize advertising budget spending.
Preparing engaging advertisements for Google based on keywords.
Setting up advertisement links to relevant pages on the customer's website.
What is included in the cost of services for setting up and managing contextual advertising in Google Ads:
Step 3.
Click
to see the stage:
to see the stage:
Setting advertisement display times by time of day/week.
Setting up contextual advertising in Google Ads:
Setting up geotargeting if the advertising is targeted to a specific city/country.
Setting limits on the cost of advertisements, displays, and auto-off mode.
Installing counters on the customer's site to measure conversions.
What is included in the cost of services for setting up and managing contextual advertising in Google Ads:
Step 4.
Click
to see the stage:
to see the stage:
Testing advertisements, daily monitoring of effectiveness.
Campaign management:
Analyzing indicators, promptly adjusting the advertising strategy.
Updating bids and the list of negative keywords, filtering out ineffective advertisements.
End-to-end analytics, weekly reports on results and budget.
Frequently Asked Questions
FAQ
There is no one-size-fits-all answer to this question. The size of the advertising budget depends on many factors, particularly in competitive niches with overheated auctions. Your budget also depends on your specific goals.
Please submit a request, and we will prepare a customized budget estimate for you.
Please submit a request, and we will prepare a customized budget estimate for you.
- Attracting High-Intent Traffic: Google Ads is one of the most effective ways to attract "hot" traffic. Ads are displayed to an audience that is actively searching for your products and is ready to make a purchase. This makes it a direct method to reach potential customers who have a high likelihood of converting.
- Rapid Lead Generation: Google Ads can be used to quickly increase the number of leads. Setting up and launching an ad campaign can be accomplished within just a few days, allowing businesses to start seeing results almost immediately.
- Essential for Highly Competitive Niches: In markets where competition is fierce, organic search results may take up to six months or more to yield significant visibility. In such cases, contextual advertising is invaluable as it provides immediate visibility and can effectively compete against established players in the market.
If contextual advertising in Google Ads is not working effectively in your niche, there are several steps you can take to potentially improve performance. It's rare for contextual advertising to be completely ineffective; often, issues arise from improper setup or management of the campaigns. Common issues we've encountered in advertising audits include:
- Incorrect use of negative keywords and a broad query pool, leading to inefficient budget spending.
- Mistakes in selecting the right keywords, such as advertising with non-relevant words or using terms like "cheap" for luxury or high-priced items.
- Analyze your existing campaigns: We review the structure and settings of your current Google Ads campaigns to identify any inefficiencies or misalignments with best practices.
- Identify key issues: We pinpoint specific problems, such as poor keyword selection, inadequate use of negative keywords, or inappropriate targeting settings.
- Develop tailored recommendations: Based on the audit, we prepare detailed recommendations to optimize your campaigns. This might include restructuring your ad groups, revising your keyword strategy, or refining your bidding strategy.
- Implement changes: If required, we can assist in implementing these changes to ensure that your campaigns are optimized for better performance.
You can monitor the progress and results of your Google Ads campaign through several methods that ensure transparency and give you control over your advertising efforts:
- Personal Dashboard: You will have access to a personal dashboard or "Client Portal" where you can check the status of your advertising campaign at any time. This dashboard typically provides real-time data, allowing you to see active ads, budget spend, performance metrics, and more.
- Monthly Reports: We will send you detailed monthly reports that include key performance indicators such as impressions, clicks, click-through rate (CTR), and cost per lead. These reports are designed to give you a clear understanding of what is working and what can be improved.
- Regular Updates: Besides the monthly reports, you can expect regular updates from your account manager, especially when there are significant changes or developments in your campaign.
- Meetings and Reviews: Depending on your preference, we can schedule regular meetings to discuss the campaign's progress. These meetings are opportunities to review results, strategize, and make adjustments as needed.
Yes, you will have direct interaction with the project team. Here’s how it works:
- Regular Meetings: You'll have scheduled meetings with the team, which allows for consistent updates and collaborative planning. The frequency of these meetings will be determined based on the specific needs of your project and your preferences.
- Single Point of Contact: You will have a single point of interaction – the lead Google Ads specialist who also serves as the account manager for your project. This approach ensures that communication is streamlined and that the person managing your account is fully informed and directly involved in the operational aspects of your campaigns.
- Strong reputation guarantees – Over 11 years, we have received over 300 letters of appreciation from clients, 150 of which are for the "Contextual Advertising" service.
- We operate globally.
- Low minimum budgets for the start and attractive working conditions compared to most competitors.
- Our experience allows us to quickly understand the essence of the business and prepare a successful strategy for managing contextual advertising on Google that solves the client's tasks.
- We take a proactive stance: constantly seeking growth points, recommending the connection of new tools and channels for increasing online sales.
- We experiment with new placement sites.
There’s no fixed cost for Google Ads. The cost depends on various factors such as your industry, the competitiveness of your keywords, and your bidding strategy. You set your own budget, and Google charges you per click on your ad.
Google Ads is suitable for most businesses because it allows you to target specific audiences based on their search behavior. If your customers are searching for products or services similar to yours online, Google Ads can be an effective way to drive traffic to your site.
You can start seeing traffic as soon as your campaign goes live, but the time to see meaningful results like conversions can vary. Typically, it takes a few weeks of data gathering and optimization to see strong, consistent performance.
At BKR Agency, we use a combination of keyword research tools, competitor analysis, and understanding your target audience to identify the most relevant and effective keywords for your campaign.
Negative keywords are terms that prevent your ads from appearing in irrelevant searches. They help ensure that your ads are only shown to people who are more likely to convert, saving you money on wasted clicks.
Yes, Google Ads allows you to target users in specific geographic locations. You can narrow your audience down to countries, regions, cities, or even specific zip codes.
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Contextual advertising, particularly through platforms like Google Ads, is one of the most powerful ways to reach potential customers when they are actively searching for products or services online. It works by showing ads that are relevant to the keywords users are searching for or the content they are viewing on websites. Unlike traditional advertising, where ads are displayed to broad audiences, contextual advertising is more targeted, making it an effective tool for businesses of all sizes.
Google Ads operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. This allows companies to have complete control over their advertising budget, ensuring that every dollar spent has the potential to attract real, interested customers. The ads can appear on Google’s search engine results pages (SERPs) or on websites that are part of Google’s Display Network.
The magic of contextual advertising lies in its relevance. For example, if someone is searching for "best running shoes" on Google, they are likely in the market for new running shoes. With contextual advertising, businesses selling running shoes can have their ads appear right alongside the search results, putting their products directly in front of an audience that is ready to buy.
However, running a successful contextual advertising campaign isn't as simple as just picking a few keywords and launching the ads. There are various factors to consider, such as choosing the right bidding strategy, selecting the appropriate keywords, writing compelling ad copy, and optimizing the landing pages. This is where working with an experienced agency like BKR Agency can make all the difference.
Google Ads operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. This allows companies to have complete control over their advertising budget, ensuring that every dollar spent has the potential to attract real, interested customers. The ads can appear on Google’s search engine results pages (SERPs) or on websites that are part of Google’s Display Network.
The magic of contextual advertising lies in its relevance. For example, if someone is searching for "best running shoes" on Google, they are likely in the market for new running shoes. With contextual advertising, businesses selling running shoes can have their ads appear right alongside the search results, putting their products directly in front of an audience that is ready to buy.
However, running a successful contextual advertising campaign isn't as simple as just picking a few keywords and launching the ads. There are various factors to consider, such as choosing the right bidding strategy, selecting the appropriate keywords, writing compelling ad copy, and optimizing the landing pages. This is where working with an experienced agency like BKR Agency can make all the difference.
Contextual Advertising: What It Is and Why It Matters
At BKR Agency, we specialize in creating high-performance Google Ads campaigns that drive real results. Our process is designed to ensure that every campaign is strategically crafted, optimized for conversions, and aligned with your business goals. Here’s how we approach the work of contextual advertising, from start to finish.
In-Depth Consultation and Goal Setting
Every business is unique, and so are its advertising needs. At BKR Agency, our first step is to have a detailed consultation with our clients. We take the time to understand your business, your products or services, and the specific goals you want to achieve with contextual advertising. Are you looking to increase brand awareness, drive more traffic to your website, or boost sales? Understanding your goals helps us tailor our strategy to your needs.
We also analyze your target audience in depth. Knowing who your potential customers are, what they are searching for, and what motivates them to take action allows us to create campaigns that resonate with the right people at the right time.
Keyword Research and Selection
One of the most important aspects of a successful Google Ads campaign is choosing the right keywords. These are the search terms people use when they are looking for products or services like yours. But it’s not just about selecting the most popular keywords; it’s about finding the ones that will drive the best results for your business.
Our team at BKR Agency uses advanced tools and techniques to conduct thorough keyword research. We look at search volumes, keyword competitiveness, and the intent behind each keyword. Some keywords may drive a lot of traffic but not lead to conversions, while others may have lower search volumes but attract highly qualified leads. Our goal is to find the perfect balance of keywords that will maximize your return on investment (ROI).
Crafting High-Quality Ad Copy
Once the keywords are selected, the next step is creating the ads themselves. Writing effective ad copy is both an art and a science. The copy needs to be attention-grabbing, relevant to the user’s search, and persuasive enough to encourage them to click on the ad.
At BKR Agency, we have a team of experienced copywriters who specialize in writing ads that convert. We ensure that every ad speaks directly to the user’s needs and presents a clear and compelling call to action. Whether it’s “Shop Now,” “Learn More,” or “Get a Free Quote,” we make sure that your ads stand out in a crowded marketplace.
Setting Up the Campaign
Once the ads are written, we move on to setting up the actual campaign in Google Ads. This includes organizing the ads into ad groups, setting up targeting options, and determining the bidding strategy. We can target users based on various factors such as location, device, and demographic information. This ensures that your ads are reaching the right audience at the right time.
We also set the budget for the campaign. Google Ads allows for flexibility in budget management, so whether you have a small or large budget, we can create a campaign that works within your limits while still driving meaningful results.
Continuous Monitoring and Optimization
Launching a campaign is only the beginning. To ensure that it performs well, we continuously monitor its progress and make adjustments as needed. Google Ads provides a wealth of data, and we analyze this information regularly to see what’s working and what’s not.
We track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost-per-click (CPC) to make sure the campaign is delivering the desired outcomes. If certain keywords or ads are underperforming, we adjust or replace them with more effective options. Optimization is an ongoing process, and our goal is to keep refining your campaign to ensure it delivers the best possible results over time.
In-Depth Consultation and Goal Setting
Every business is unique, and so are its advertising needs. At BKR Agency, our first step is to have a detailed consultation with our clients. We take the time to understand your business, your products or services, and the specific goals you want to achieve with contextual advertising. Are you looking to increase brand awareness, drive more traffic to your website, or boost sales? Understanding your goals helps us tailor our strategy to your needs.
We also analyze your target audience in depth. Knowing who your potential customers are, what they are searching for, and what motivates them to take action allows us to create campaigns that resonate with the right people at the right time.
Keyword Research and Selection
One of the most important aspects of a successful Google Ads campaign is choosing the right keywords. These are the search terms people use when they are looking for products or services like yours. But it’s not just about selecting the most popular keywords; it’s about finding the ones that will drive the best results for your business.
Our team at BKR Agency uses advanced tools and techniques to conduct thorough keyword research. We look at search volumes, keyword competitiveness, and the intent behind each keyword. Some keywords may drive a lot of traffic but not lead to conversions, while others may have lower search volumes but attract highly qualified leads. Our goal is to find the perfect balance of keywords that will maximize your return on investment (ROI).
Crafting High-Quality Ad Copy
Once the keywords are selected, the next step is creating the ads themselves. Writing effective ad copy is both an art and a science. The copy needs to be attention-grabbing, relevant to the user’s search, and persuasive enough to encourage them to click on the ad.
At BKR Agency, we have a team of experienced copywriters who specialize in writing ads that convert. We ensure that every ad speaks directly to the user’s needs and presents a clear and compelling call to action. Whether it’s “Shop Now,” “Learn More,” or “Get a Free Quote,” we make sure that your ads stand out in a crowded marketplace.
Setting Up the Campaign
Once the ads are written, we move on to setting up the actual campaign in Google Ads. This includes organizing the ads into ad groups, setting up targeting options, and determining the bidding strategy. We can target users based on various factors such as location, device, and demographic information. This ensures that your ads are reaching the right audience at the right time.
We also set the budget for the campaign. Google Ads allows for flexibility in budget management, so whether you have a small or large budget, we can create a campaign that works within your limits while still driving meaningful results.
Continuous Monitoring and Optimization
Launching a campaign is only the beginning. To ensure that it performs well, we continuously monitor its progress and make adjustments as needed. Google Ads provides a wealth of data, and we analyze this information regularly to see what’s working and what’s not.
We track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost-per-click (CPC) to make sure the campaign is delivering the desired outcomes. If certain keywords or ads are underperforming, we adjust or replace them with more effective options. Optimization is an ongoing process, and our goal is to keep refining your campaign to ensure it delivers the best possible results over time.
How BKR Agency Handles Contextual Advertising
Working with Google Ads is an intricate process that requires a deep understanding of the platform, constant monitoring, and optimization. Here are some of the critical elements that BKR Agency focuses on when managing contextual advertising campaigns:
Conversion Tracking and Analytics
At BKR Agency, we understand that clicks are not the only measure of success. The real goal of any Google Ads campaign is conversions, whether that’s a sale, a sign-up, or any other desired action on your website. To measure this, we set up conversion tracking from the outset. This allows us to see exactly which ads and keywords are driving conversions, so we can focus more on what’s working and eliminate what’s not.
We also use advanced analytics to gather insights into user behavior. This data helps us optimize not just the ads but also the landing pages where users are directed after clicking on the ad. Ensuring a seamless user experience from the ad click to the conversion is crucial for maximizing ROI.
A/B Testing
One of the best ways to improve ad performance is through A/B testing. This involves running two versions of an ad (or landing page) to see which one performs better. At BKR Agency, we run A/B tests on various elements of the campaign, such as ad copy, headlines, calls to action, and landing page design. By systematically testing different variations, we can identify what resonates most with your audience and continually improve the campaign’s effectiveness.
Negative Keywords
Not all clicks are valuable. In some cases, your ads may be shown to people who are not likely to convert, costing you money without delivering results. To prevent this, we use negative keywords. These are keywords that prevent your ads from showing up in irrelevant searches. For example, if you’re selling premium products, we might add terms like “cheap” or “free” as negative keywords to ensure your ads are only shown to people who are actually looking to make a purchase.
Bid Management
Google Ads operates on a bidding system, where businesses bid on keywords to determine where their ads will appear. Managing bids effectively is crucial for maximizing your budget. At BKR Agency, we use automated bid strategies as well as manual adjustments to ensure your bids are competitive without overspending. We focus on getting the best possible ad placement while keeping costs under control.
Audience Targeting
In addition to keyword targeting, we also use advanced audience targeting to refine your campaign even further. Google Ads allows us to target users based on their interests, browsing history, and demographics. This helps ensure that your ads are being shown to the people most likely to engage with your brand.
Conversion Tracking and Analytics
At BKR Agency, we understand that clicks are not the only measure of success. The real goal of any Google Ads campaign is conversions, whether that’s a sale, a sign-up, or any other desired action on your website. To measure this, we set up conversion tracking from the outset. This allows us to see exactly which ads and keywords are driving conversions, so we can focus more on what’s working and eliminate what’s not.
We also use advanced analytics to gather insights into user behavior. This data helps us optimize not just the ads but also the landing pages where users are directed after clicking on the ad. Ensuring a seamless user experience from the ad click to the conversion is crucial for maximizing ROI.
A/B Testing
One of the best ways to improve ad performance is through A/B testing. This involves running two versions of an ad (or landing page) to see which one performs better. At BKR Agency, we run A/B tests on various elements of the campaign, such as ad copy, headlines, calls to action, and landing page design. By systematically testing different variations, we can identify what resonates most with your audience and continually improve the campaign’s effectiveness.
Negative Keywords
Not all clicks are valuable. In some cases, your ads may be shown to people who are not likely to convert, costing you money without delivering results. To prevent this, we use negative keywords. These are keywords that prevent your ads from showing up in irrelevant searches. For example, if you’re selling premium products, we might add terms like “cheap” or “free” as negative keywords to ensure your ads are only shown to people who are actually looking to make a purchase.
Bid Management
Google Ads operates on a bidding system, where businesses bid on keywords to determine where their ads will appear. Managing bids effectively is crucial for maximizing your budget. At BKR Agency, we use automated bid strategies as well as manual adjustments to ensure your bids are competitive without overspending. We focus on getting the best possible ad placement while keeping costs under control.
Audience Targeting
In addition to keyword targeting, we also use advanced audience targeting to refine your campaign even further. Google Ads allows us to target users based on their interests, browsing history, and demographics. This helps ensure that your ads are being shown to the people most likely to engage with your brand.
Important Points in Contextual Advertising from BKR Agency
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