The first step in the integrated marketing strategy was to optimize the website for search engines. A thorough SEO audit revealed several areas for improvement, including keyword optimization, meta tags, site speed, and mobile responsiveness. Over the next three months, the agency implemented a detailed SEO plan that included:
- Keyword Optimization: Extensive keyword research identified high-potential keywords related to construction equipment. Over 150 targeted keywords were incorporated into the website content, meta descriptions, and alt tags, resulting in a 45% increase in organic search traffic.
- Technical SEO Improvements: Enhancements to site speed (reducing load times by 2.8 seconds) and mobile responsiveness led to a 35% decrease in bounce rates. Fixing broken links and improving the site architecture boosted the website's crawlability and indexation by 25%.
- Content Creation: Regular blog posts, product guides, and how-to articles were published, attracting over 20,000 unique visitors in four months. This content marketing strategy contributed to a 60% increase in organic search traffic.