We produced a series of high-quality blog posts, videos, and social media content focused on knife care tips, product reviews, and usage guides. This stage aimed at driving organic traffic and enhancing brand authority.
- Blog Content: We published weekly blog posts covering topics like "Top 10 Chef’s Knives for 2024," "How to Choose the Right Hunting Knife," and "Knife Maintenance 101." Each post was optimized for SEO with targeted keywords and internal links.
- Video Production: Professional videos were created featuring unboxings, product reviews, and instructional guides. These videos were uploaded to YouTube and embedded on the website. For example, a video titled "5 Essential Knives Every Chef Needs" garnered 100,000 views within the first month.
- Social Media Strategy: Engaging content was shared across Facebook, Instagram, and Twitter. This included product highlights, user-generated content, and interactive polls. A giveaway campaign on Instagram increased followers by 10% and boosted engagement rates.