In October 2023, a burgeoning online store specializing in shower cabins and partitions faced a series of significant challenges. Despite offering high-quality products and competitive pricing, the website struggled with low traffic and poor visibility on search engines. The store's primary issues included low organic search rankings, minimal brand awareness, and high bounce rates, leading to suboptimal conversion rates. Moreover, the website lacked a cohesive SEO strategy, which exacerbated these problems.
The client sought to enhance their online presence and increase sales, requiring a robust SEO strategy to overcome these obstacles. They engaged our marketing and advertising agency, renowned for delivering data-driven SEO solutions. Our objective was to revamp the store's SEO strategy, improving search engine rankings, driving targeted traffic, and ultimately boosting sales.
Upon conducting a thorough initial audit, we identified several areas for improvement. The website had numerous technical SEO issues, such as slow page load times, broken links, and inadequate mobile optimization. Content-wise, the site lacked keyword-rich, informative articles, and product descriptions. Furthermore, there was a noticeable absence of backlinks from reputable sites, diminishing the store’s domain authority.
These challenges painted a clear picture: an effective SEO campaign was not just beneficial but crucial. We outlined a comprehensive SEO strategy with the client, promising measurable results over the six-month period from October 2023 to April 2024.
This case study delves into the detailed steps we took, the specific actions implemented, and the quantifiable results achieved through our SEO campaign for the online store of shower cabins and partitions.