In October 2022, a gluten-free online store, specialized in selling certified gluten-free products, approached our marketing and advertising agency with a significant challenge. Despite a loyal customer base, the company had hit a growth plateau. Their existing digital marketing efforts were stagnating, and they were struggling to increase revenue, acquire new customers, and retain current ones. Their conversion rates had dwindled, and site traffic was flatlining, with no significant growth for over six months. Competitors in the niche were also expanding aggressively, threatening to poach market share.
The store operated in a highly competitive, yet niche market, targeting health-conscious consumers with specific dietary needs. Despite strong branding and a loyal core audience, they were failing to expand their customer base beyond repeat buyers. Customer acquisition costs were soaring, with paid ads delivering diminishing returns and Google Search ads, in particular, underperforming. Organic traffic from SEO efforts remained minimal, while email campaigns were not converting leads into repeat buyers at the rates they once were.
By October 2022, the gluten-free store's monthly revenue had plateaued at around $75,000, and the team was seeking a comprehensive solution to scale sustainably. The primary goal was to achieve 40% revenue growth by March 2023 while reducing customer acquisition costs (CAC) by at least 15% and improving repeat purchase rates by 20%. Moreover, they wanted to diversify their sales channels, which were heavily reliant on paid ads and email marketing, creating a high dependency on external platforms like Google Ads and Facebook.
Our agency was hired to implement an integrated marketing strategy that combined SEO, CRM marketing, traffic management, and data-driven advertising to maximize the client’s visibility, conversions, and customer retention rates. This case study outlines the comprehensive approach we took and the detailed actions performed to achieve substantial growth for the client over six months.