One of the major roadblocks for the store was its sluggish site speed, particularly on mobile devices, which accounted for 65% of the site’s traffic. Google’s Core Web Vitals report indicated that 48% of their pages were slow to load, leading to high bounce rates and lower rankings. We implemented several key technical improvements to address this:
- Minified JavaScript and CSS files, reducing page load times by 28%.
- Optimized image sizes across 2,500 product pages, leading to a 35% reduction in page weight.
- Integrated lazy loading, ensuring off-screen images loaded only when necessary.
- Enhanced the site's mobile responsiveness, cutting mobile bounce rates from 56% to 39%.
These changes dramatically improved the user experience, which translated into a boost in organic rankings, particularly for mobile searches. By August 2024, mobile page load times had dropped from 5.6 seconds to 3.9 seconds, contributing to a 21% rise in mobile conversions.